Professional Experience
2025 - Present
Kinetic Training
Performance Manager
Spearheading digital performance strategies to maximize ROAS for digital courses and training programs. My recent focus involves designing advertising campaigns driven by semantic optimization to perfectly align with modern search algorithms and AI generative engines.
- Managed $1,000,000+ USD yearly advertising budget, successfully scaling course sales through high-volume testing (1,500+ assets/month).
- Integrated SEO, GEO & GEM (Generative Engine Marketing) principles into paid media, structuring ad architectures to capture high-intent audiences based on semantic relevance.
2024 - Present
Nicea & Niage
Strategic Digital Partner
Bridging creative marketing strategy (Nicea) with scalable tech execution (Niage). I manage digital transformations, B2B growth solutions, and market expansion strategies for top-tier international clients.
Kalevala Spirit
Led the strategic alliance proposal for digital services expansion in the European market, tailoring scalable landing architectures for high-ticket sales.
Tech Ecosystem
Coordinated cross-functional teams to deliver performance-driven campaigns and GTM rollouts for brands like Allgnger, Skywise, and CPO.
2022 - 2024
Top Global Brands
Creative Operations Lead
Directed the operational and creative strategy to launch and scale top global consumer electronics brands into the Latin American market. Led cross-functional efforts to adapt brand messaging to local behaviors and drive explosive growth.
- Spearheaded the Go-To-Market and positioning strategies for Cecotec, Redragon, and Jackery in LATAM.
- Executed high-impact marketing actions that successfully elevated these brands from regional newcomers to absolute market leaders in their respective industries.
- Scaled a 15-member multi-disciplinary team, increasing campaign output by 40% via Agile workflows while managing multi-million dollar revenue pipelines.
